What is 'review bombing' and why is The Little Mermaid a target? | About That reviews

June 11, 2023

The Little Mermaid, Disney’s latest live-action remake, has been the subject of a ‘review bombing’ campaign. About That producer Lauren Bird explains what it is and why people are going after this film.

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  1. This movie was incredible! An amazing thoughtful editing, great nostalgia and a delicate yet beautifully balanced diverse cast. Definitely THE disney action film for a new generation of children 🙂

  2. Review bombing? Lol you mean real opinions and reviews they dont like😅 truth hurts scuttlebutt alone got them that

  3. Is it review bombing when it really is trash? Stop using the racism card to hid poor quality work.


  5. Bad movies getting a bad review is abnormal now?

  6. Look again at the numbers, the little mermaid is a flop.

  7. Let’s make Indiana Jones Indian next time and mulan should be white.

  8. Show the proof of these campaigns and organized attacks🤔

  9. lol. Nobody is review bombing this movie 😂😂😂 these people are delusional

  10. So Disney paid CBC for this video? Man, disney should cut spending more money. Little Mermaid is on the road to be a flop and might not even break even.

  11. It's not review bombing when the movie is actually garbage.

  12. Cultural appropriation. Cut it out!

  13. Reply
    Thierry Saint-Jour June 11, 2023 at 7:06 pm

    You suck CBC.🤣

  14. Just like movie critics tried to review bomb Dave Chappell’s special? Funny, didn’t hear the news talk about that..

  15. Hahaha this is the funniest clip ever. They are simply called reviews, not review bombing lol.

  16. The movie cost half a billion to make and market…. Soooo, it’s not a success hahah 😂😂😂😂

  17. CBC creating a wild conspiracy theory about movie review ratings. This is ridiculous.

  18. This is what happens when movies spend twice the money on promotions and buying media approval instead of focusing on making a good film.

    Its not review bombing. The films bad. And rather then accept it as a piss poor effort they try to force this notion of disgruntled racists all the time.

    Like.. the fact there are so few positive reviews written by normal people should indicate that its not your population you should blame.

  19. This is not art done by people but for a computer.That does not count as art for the actors, but for the computer just like scifi and marvel movies. This is why I no longer watch them, just another special effects waste of time.

  20. Reply
    Nickeisha Wallace June 11, 2023 at 7:06 pm

    The movie was good. They changed a few things but the story is still the same. Also, Melissa McCarthy as Ursula was hilariously good and Hallie Bailey did a good job playing Ariel.

  21. I'm so proud of everyone for holding out and NOT going to support this garbage and my latino community especially. It's tanking worldwide except in progressive CA, NYC, etc. I'm so happy this is flopping HARD, and it will be one of the biggest flops this year!

  22. So IMDB is flat out saying they will manipulate the ratings and comments. How is that not alarming?

    I went to see TLK live animation, because the 1994 version is my fav of all. It wasn't as fun: realistic animation made characters less expeessive and actual Swehilith was removed in favor of an American, English speaking singer.

  23. How much has Disney paid you guys for this piece 😂😂😂

  24. So we're not allowed to want a white little mermaid?

  25. Every single disney live action remake has been terrible.

  26. I subscribed because of the marketplace series, but this trash video is why I unsubscribe.

    Review bombing is when people watch a movie, don’t like it, and leave a bad review. However, in their unlimited pride and ego, the media cannot accept that their movie was bad. So they make up terms like Review bombing to explain away their failures.

    I mean, ofcourse it was a great movie, literally hundreds of people watched and liked it…

  27. OR its just actually a bad movie!!!

  28. Theoretically, disney could have created an African adaptation of the original story using known African mermaid myths…you know…something more original…worth 250 million. Some have also mentioned songs being written for Halle's voice and singing style.

  29. Cultural appropriation.

  30. This movie wasn’t review bombed. It was just a legitimately terrible movie.

  31. Why doesn't the Left review bomb it with POSITIVE reviews??? 🤔🤫🤔

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