Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction.
Dave Mattson discusses the use of a quarterly business review to meet long term customer needs. He talks about the kinds of questions that should be asked during the review with the customer including how else can we add value and what would it take for us to be fired? Mattson explains that it is always important to ask clients about the health of the contract in order to head off competitor access.
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