The Explainer: What Is Design Thinking? reviews

May 28, 2022



Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking has three major stages.

As the complexity of the design process increases, a new hurdle arises: the acceptance of what we might call “the designed artifact” — whether product, user experience, strategy, or complex system — by stakeholders. Design thinking can help strategic and system innovators make the new worlds they’ve imagined come to pass. In fact, with very complex artifacts, the design of their “intervention” — their introduction and integration into the status quo — is even more critical to success than the design of the artifacts themselves.

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16 Comments
  1. thank you

  2. Thank u all very much

  3. The last step after launching new product to market, we have to make new plan reserve further why because the completitor'll follow yours.

  4. If one don't know how to get an idea to solve problem, let try to watch HBS videoes, sure you'll get one of your new idea.Why because it show the way of cause and how to apply in your choice.

  5. To test your design thinking if that image picture stick to your head all time and more clearer and drive you to make it happen not just in paper.

  6. Who from 2021?

  7. Choose the best one.

  8. Marketing is such a bullshitting industry. First step is predicting the future?? What the fuck do I need more if I knew the future already. Full of bullshit.

  9. Reply
    60 Second Marketer May 28, 2022 at 9:22 pm

    Nice video, as always. Question for everyone — am I missing something or is Design Thinking simply just what product and brand managers have been doing all along? Not throwing shade, just trying to see if I’m understanding the concept. Thanks.

  10. Reply
    60 Second Marketer May 28, 2022 at 9:22 pm

    Nice video, as always. Question for everyone — am I missing something or is Design Thinking simply just what product and brand managers have been doing all along? Not throwing shade, just trying to see if I’m understanding the concept. Thanks.

  11. Loved the visual story telling method & running the concept with an example made it all the more worth my while

  12. I do like the style of the animation, and they're usually very good, but in this instance, it fell short of serving a helpful illustrative purpose. I appreciate the explanation anyway. Cheers 🙂

  13. product management 101 👌

  14. The people in this video kinda look like they just stepped out of Superhot

    design only moves when you move

  15. Stage 1: Invent The Future – Find out and observe what customers really want.

    Stage 2: Test Your Idea – Use prototyping and experiment based on the market's respond, then adjust it.

    Stage 3: Bring It To Life – Identify the activities, capabilities, and resources to mass produce it.

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