The Explainer: How to Be a Disruptor 2022

May 18, 2022



Clay Christensen’s landmark theory of disruptive innovation has proved to be a powerful way of thinking about innovation-driven growth.

“Disruption” describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses. Specifically, as incumbents focus on improving their products and services for their most demanding (and usually most profitable) customers, they exceed the needs of some segments and ignore the needs of others. Entrants that prove disruptive begin by successfully targeting those overlooked segments, gaining a foothold by delivering more-suitable functionality — frequently at a lower price. Incumbents, chasing higher profitability in more-demanding segments, tend not to respond vigorously. Entrants then move upmarket, delivering the performance that incumbents’ mainstream customers require, while preserving the advantages that drove their early success. When mainstream customers start adopting the entrants’ offerings in volume, disruption has occurred.

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13 Comments
  1. Like Harvard and Harvard Business 🤓

  2. The key:1.Think as child play.2.Flow till finish.3.Enjoy playing.4.Full creativity idea.5.Self awareness learning.6.Independent.7.Outcome (fast dicision making, understand other's mind,self responsibility).

  3. Interesting concept but can be applied only to some businesses

  4. See many times until see through.YES !

  5. Don't rush to scaling beware of water fall need to high speculative scenario in future demand.

  6. Reply
    Art By Hazel Fernandez May 18, 2022 at 7:49 pm

    “Either you drive disruption or you’re outpaced by it.”
    – Porsche 🚘

  7. DIY dental service seems really interesting. It could in process, lead to creation of new dental products and services. Endless possibilities.

  8. very interesting 🤩

  9. Customer is right.Do the way they need and proud their self image.

  10. Reply
    денис баженов May 18, 2022 at 7:49 pm

    So iPhone was not a disruptive innovation because the goal was not to beat on PRICE?

    But PERFORMANCE.

    Strange explanation.

  11. hmmm very interesting!

  12. thanks

  13. Reply
    Theekshana Bandara May 18, 2022 at 7:49 pm

    Very interesting! Well explained <3

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