Creating buzz before new product launches, is it always a good idea? Olga Ungureanu, PhD Candidate, Department of Marketing, BI Norwegian Business School Marketing communication strategy for new ...
For some time, we have been thinking about showcasing the published, cutting-edge research done by our faculty. This year, we introduced the first issue of #LubinBusinessReview. New editions will ...
http://bit.ly/BIBR_forside - BI Business Review Trend video on global business trends in finance, marketing, strategy, leadership and technology presented by our professors from BI Norwegian ...
Did you know that sound can influence how you percive the quality of beer? Recent research from BI Norwegian Business School sugest that packaging sounds guide consumers' expectations abour ...
LiEU is proud to present its business review 2019! LiEU gathers Universities’ Knowledge Transfer Offices in the Fédération Wallonie-Bruxelles. It fosters innovation by facilitating access to ...
Business Review @Karobar TV Watch detail review about the impact of prevailing Afghan situation on the business condition and economic situation in Pakistan by Zafar Moti, Ex Director Pakistan ...
A new report from Torger Reve and BI Norwegian Business School argues that the financial industry has now overtaken the oil industry in terms of productivity.
For more read: https://www.bi.edu/bizreview Ads that make us laugh can also make us buy. However, new research shows that companies should favour a certain type of humour.
