Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking has three major stages. As the complexity of the design process increases, a new ...
When Steve Jobs arrived back at Apple in 1997, he laid off general managers of all business units and combined disparate functional departments into one functional organization. (Part 1 of 3) This ...
Sometimes wrong thinking can lead to the right answer. There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called ...
