Creating buzz before new product launches, is it always a good idea? Olga Ungureanu, PhD Candidate, Department of Marketing, BI Norwegian Business School Marketing communication strategy for new ...
Successful green transition is driven by a mutual interplay between technology, visionary policy, and green institutionalization, argue Atle Midttun and Nina Witoszek in an interview with Paddy ...
http://bit.ly/BIBR_forside - BI Business Review Trend video on global business trends in finance, marketing, strategy, leadership and technology presented by our professors from BI Norwegian ...
Did you know that sound can influence how you percive the quality of beer? Recent research from BI Norwegian Business School sugest that packaging sounds guide consumers' expectations abour ...
A new report from Torger Reve and BI Norwegian Business School argues that the financial industry has now overtaken the oil industry in terms of productivity.
How can technology influence strategy and help create new business models? In this video Associate Professor Espen Andersen use Tesla Motors P90D and Jaguar XF to make an example. Have any ...
For more read: https://www.bi.edu/bizreview Ads that make us laugh can also make us buy. However, new research shows that companies should favour a certain type of humour.
