Rethinking Marketing – Harvard Business Review in 8 minutes 以客之名拼行销 – 8分钟哈佛商业评论 reviews

May 30, 2022

This is Series 1 of “reviewing one article per week and condensing the key points into an eight-minute video”. The article rethinking marketing (written by Roland T. Rust, Christine Moorman, and Gaurav Bhalla): to compete in an aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer lifetime value. That means products and brands must be made subservient to long-term customer relationships, and transforming the marketing department – traditionally focused on current sales – into a “customer department’.
The link of the article is:

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  1. Reply
    Diana Delgado Pineda May 30, 2022 at 10:30 pm

    Thank you for doing this channel Amy!

  2. Very wise advice👍🏻

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