What Is Strategy? It’s a Lot Simpler Than You Think reviews
To many people, strategy is a total mystery. But it’s really not complicated, says Harvard Business School’s Felix Oberholzer-Gee, author of “Better, Simpler Strategy”.
00:00 To many people, strategy is a mystery.
00:25 Strategy does not start with a focus on profit.
00:52 It’s about creating value.
01:00 There’s a simple tool to help visualize the value you create: the value stick.
01:30 What is willingness-to-pay?
02:30 What is willingness-to-sell?
03:14 Remind me: Where does profit come in again?
03:48 How do I raise willingness-to-pay?
05:00 And how do I lower willingness-to-sell?
06:18 Real world example: Best Buy’s dramatic turnaround
Companies should simplify and focus on two value drivers, he argues: customer satisfaction and employee satisfaction. By aligning strategic initiatives on these alone, leaders make their workers’ jobs less complicated and improve customer experiences.
Oberholzer-Gee is the author of the Harvard Business Review article “Eliminate Strategic Overload” (https://hbr.org/2021/05/eliminate-strategic-overload) as well as the book “Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance” (https://www.amazon.com/Better-Simpler-Strategy-Value-Based-Exceptional/dp/1633699692/).
Produced and edited by Scott LaPierre
Video by Dave Di Iulio and Elie Honan
Animation by Alex Belser
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Burhani –
Best content for a long time on youtube! Thank you for that HBR and Prof. Oberholzer-Gee.
Gavin Campion –
Excellent video! Thanks for sharing.
Amr Nawar –
Just finished his book on strategy.Totally recommend it.
Mahesh Mahesh –
Please don’t use that weird background
Ranganath T.R. –
… a very interesting, informative and impressive video. Thanks a lot.
Ahmad Aizat Rahmat –
Any suggestion or idea for strategy for a not for profit organization?
Baxter –
Very good video – well done
Oliver Wills –
Thank you for the explanation. Very much appreciated HBR.
Phirun Kao –
It's the best 10 mins about strategy!
ALEXpansion –
1 minute about strategy – the rest is a bullshit. Shitty content.
Joaquin Jackson –
Very good explanation! Thank you
Jean-Luc Yao –
Some people are born to make teaching painless 🤧
Meshan Govender –
Profound content. What a gift to be able to explain something so complex so simply. A true MBA in 10 mins
Mark Eames –
The ideas here are good and certainly valuable with respect for customer and employee UVP. Strategy is so oft subject to simplification models which are useful but to believe that any one model is complete is likely to be hazardous for both investor pockets and employees. For example, we additionally need to consider efficient operations Customer management – acquisition, satisfaction, retention, support, Innovation and supporting innovation to sustain value, Product research and development, Social responsibility, Compliance, Development of culture. Finally, we cannot assume the world is stable, failure to consider changes in technology, social, economic, demographic trends on the business, along with the actions of competitors, changes in industry structure and dynamics upon customers, suppliers and other participants in the ecosystem is to become a Blockbuster rather than a Netflix. Strategy is also about enabling the business to skate to where customer needs will be not just where they are today and doing that with resources and capabilities the business has and or can develop in a sustainable manner, hence the resource / capability view of strategy
Abir Ahmed –
Can we see this in real world"
Wow, that question and answer really made the difference for me, you created a real value guys. Thanks
T –
Felix has always bern awesome!
Richard Abbe –
Great discussion on this topic! Thanks!
U ARE STRONGER THAN ANY DIFFICULTIES –
Thank you
Ouga Wouga Jr. –
Not what you are doing here. Otherwise you wouldn't have lost the job.
Alejandro –
Amazing video!
Patricia Tejado –
Excelente explicación. Gracias!
Daniel O’Brien –
a company exists to service communities of living people, NOT to create value for what you say… that is secondary… when companies start exploiting communities to steal wealth for unnamed third parties, they are not companies, they are cartels… value for shareholders is fine, communities have needs, and capital needs funding… you say nothing about communities, therefore you say nothing about ethics… without ethics, this promotes corporate psychopathy… communities come first!
Daniel O’Brien –
no, incorrect… not bad intentions, but that's all planning… plans and strategy are separate… plans can be parts to implement a strategy during low uncertainty… during high uncertainty, strategy, as always, should focus on avoiding the worst outcomes… avoiding the worst outcomes is the only path to success… strategy allows flexibility and reactivity… plans are rigid and don't react… you have it in parts, but your message is simplistic, and endemic of how badly strategy is actually understood in business… stop chasing success all you sociopathic frauds… the system of a company is corrupted, that whole system is causing far too many problems…