Mastering the Art of Persuasion | IdeaCast | Podcast 2022

January 1, 2023

Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, he’s found better tactics for bringing people over to your side. One of the keys? Asking questions so people feel like they’re making the decision to change. Berger is the author of the book The Catalyst: How to Change Anyone’s Mind. (

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A weekly podcast featuring the leading thinkers in business and management.

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00:00 – Intro
1:36 – The Most Common Persuasion Mistake…
5:12 – …and How to Overcome It
8:17- Possible Scenarios and Persuasion Techniques
18:15 – The Art of Being Subtle
20:02 – How to Negate Your Stubbornness
26:51- Outro

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  1. CAP! You don't have data on masks stopping viruses. Fact check please from peer reviewed studies.

  2. Reply
    Muhammad Umer Hanif January 1, 2023 at 3:46 am

    This whole discussion covers many important points that we observe in our workplace and it'll help us to build a strong mindset.

  3. It's really helpful… 👍

  4. Interesting to me. Thank u

  5. Thank you.

  6. First one🤚🤚

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