Harvard Business Review Editor-in-Chief Adi Ignatius sits down with Intuit President and CEO Brad Smith on March 5, 2015 in New York City for a live webinar event to discuss how Intuit is becoming a design-driven company and creating emotional connections with customers. During the discussion, they cover the strategic challenges Intuit has faced and overcome, and lessons to help other leaders with crucial decisions. Learn more about these subjects by reading Smith’s article for the January-February 2015 issue of Harvard Business Review magazine, “Intuit’s CEO on Building a Design-Driven Company.”
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