How Apple Is Organized for Innovation: The Leadership Model 2022

May 19, 2022

Apple leaders need deep expertise, immersion in details, and collaborative debate. (Part 2 of 3)

This is part 2 of 3
Part 1–The Functional Organization:
Part 3–Leadership at Scale:

Ever since Steve Jobs implemented the functional organization, Apple’s managers at every level, from senior vice president on down, have been expected to possess three key leadership characteristics: deep expertise that allows them to meaningfully engage in all the work being done within their individual functions; immersion in the details of those functions; and a willingness to collaboratively debate other functions during collective decision-making. When managers have these attributes, decisions are made in a coordinated fashion by the people most qualified to make them.

Based on the HBR article, “How Apple Is Organized for Innovation” by Joel M. Podolny and Morten T. Hansen:


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  1. If Apple had failed then the same video would have been shown as reasons to be its failure. What matters is success and then world tries to understand how the success was achieved.

  2. Interessante

  3. Awesome video! Thank you Harvard!

  4. Reply
    Train Kinder - Get inspired to lead May 19, 2022 at 7:56 am

    Become an expert, lead other experts, and drive innovation. Awesome video. Thanks for sharing it with us!

  5. Thanks for giving very interesting business savvy insights!

  6. Apple sucks. Harvard sucks

  7. I find the concept of 'Collaborative Debate Approach' @3:15 seems promising – I'd love to get that started internally!

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