How Apple Is Organized for Innovation: The Functional Organization reviews

May 17, 2022



When Steve Jobs arrived back at Apple in 1997, he laid off general managers of all business units and combined disparate functional departments into one functional organization. (Part 1 of 3)

This is part 1 of 3
Part 2–The Leadership Model: https://youtu.be/d5enAGG51PQ
Part 3–Leadership at Scale: https://youtu.be/hczW4Bqf3Qk

The adoption of a functional structure may have been unsurprising for a company of Apple’s size at the time. What is surprising—in fact, remarkable—is that Apple retains it today, even though the company is nearly 40 times as large in terms of revenue and far more complex than it was in 1998. Senior vice presidents are in charge of functions, not products. As was the case with Jobs before him, CEO Tim Cook occupies the only position on the organizational chart where the design, engineering, operations, marketing, and retail of any of Apple’s main products meet. In effect, besides the CEO, the company operates with no conventional general managers: people who control an entire process from product development through sales and are judged according to a P&L statement.

Based on the HBR article, “How Apple Is Organized for Innovation” by Joel M. Podolny and Morten T. Hansen: https://hbr.org/2020/11/how-apple-is-organized-for-innovation

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8 Comments
  1. Good video on innovation
    https://youtu.be/AgKlkj46xko

  2. What kind of editor you've used in your presentation?

  3. Ai xem k z

  4. and that is how a monitor stand cost a grand

  5. Apple used to be innovative, now its a joke

  6. He reorganization chart by copy from function of mainboard computer master chip which has multifunctions in it and control every system in computer.Great idea.

  7. Reply
    Train Kinder - Get inspired to lead May 17, 2022 at 9:42 pm

    Great insight. Apple certainly knows how to design, from their products to organization!

  8. Reply
    Ms Coletha Albert May 17, 2022 at 9:42 pm

    If this was done in my life I’d be chairman of the board now.

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