Check out this “blast from the past” video which introduced Discovery Driven Planning to the world back in the 90’s (oh the haircut…). We used the example of Euro Disney to show how planning as though you knew what you were doing can be very dangerous, even for a business that supposedly one knows well. Later in the video, we use the real example of Ed Thompson and his company Pharmaceutical Research Services to help plan how he might enter an entirely new line of business (which he subsequently did and which became very successful!). Have a look and maybe a laugh!
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