Business Review Sites – The Yelpification of B2B And What’s To Come 2022

June 13, 2022

There’s recently been a surge in the demand for software reviews. Similar to the way people want to read reviews about a restaurant via Yelp or Tripadvisor – B2B buyers want to read reviews before they buy a software or sign up with a service provider to do business.

This is where the Yelpification of B2B comes in. Sites like G2, Capterra, Clutch, Trust Radius, etc.. Are all shaking up not only the management consulting business (looking at Gartner) but also influencing the way people buy on a regular basis.

In this video, Ross Simmonds, founder of Foundation Marketing breaks down the current situation surrounding the Yelpifcation of B2B (more here: ), the value they offer customers, the ethics of the space and the big threat that every business in this space have to think about.

0:00 Business review sites are huge
0:56 What is the Yelpification of B2B
2:22 You need to pay to play
3:07 Ethical dilemmas
4:03 The big threat to every business in this space


Ross Simmonds is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube and more.

In addition to running Foundation Marketing; Ross is the founder of a wide range of different businesses including Hustle & Grind, an ecommerce brand described as the voice of modern entrepreneurs. Ross has invested in a handful of start ups and sits on the board of director for a handful of non-profit organizations.


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  1. Great value !

  2. Ross, the info is true, but I would not tell that it is a super-duper new. My friends in B2B business spend much money on Yelp marketing for a decade already. Please tell me if I did not get the idea. Thank you for the video anyway!

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